Dog Bites Man...

...blog covers non-news, thus continuing the insanity...

Here's a story from ABC news about a study which "found that feeling sad leads to self-centered thinking -- and this, in turn, can lead to a greater likelihood of dropping extra cash on something to make you feel better." The specifics:

"a team of researchers from Carnegie Mellon, Harvard, Stanford and the University of Pittsburgh showed volunteers either a video clip that showed grief following a tragic death or a neutral clip from a nature show. Afterward, participants had the chance to purchase an ordinary item -- a sporty water bottle. They found that people who'd watched the sad video clip offered an average of 300 percent more money for the item than those who had viewed the neutral clip."

Somehow it took researchers from 4 renowned universities to show 33 people a video clip and offer them a sports bottle for purchase. I think I'm going to go fill out some grant applications for this idea I have called the "wheel."